This policy is here to help you understand:
- What information we collect about you
- How we use the information we collect
- How we share information we collect
- How we store and secure the information we collect
- Other important privacy information
What information do we collect from you?
We collect information about you when you provide it to us, when you use our Site, Services, and when other sources provide it to us.
Information you provide to us
We collect information from you when you input it or otherwise provide it directly to us.
Account Information: We collect information about you when you create an account or sign up for Services. For example, you provide your name, email address and phone number when you create an account. Depending on the Services you elect, you also provide your address, date of birth and taxpayer ID, such as a social security number or other government issued ID number. We collect this information to verify your identity and to help the government fight the funding of terrorism and money-laundering activities, as required by US law. If you register or use the Services through third-party sites or applications, such as Google, we may gather information from them.
Verification Information and Documents: If required to help us verify your identity, you may provide us a copy of your driver’s license, passport or other government issued ID. If required to help us verify your residence, you may provide us with a utility bill, lease or other proof of residence. You may also provide us other verification documents, such as bank statements reflecting the source of funds, to meet U.S. Bank Secrecy Act or anti-money laundering, US Treasury department rules or regulations or other legal requirements.
Voluntary Information: If you authorize your accountant, financial advisor, attorney, or relative to receive information about our Services on your behalf, or to take actions on the Site on your behalf, you provide us with the name and contact information for the person you authorize.
Information we collect when you use the Services
We collect information about you when you use our services, including visiting the Site and taking certain actions within the Services.
Your use of the Services: We keep track of certain information about you when you visit the Site and interact with any of our Services. We collect information about the pages within the Site you visit, the links you click on, the type, size and names of files you upload or download, and the search terms you use. If you invite others to use the Site, we retain information about your referral.
Device and Connection Information: We collect information about your computer, phone, tablet or other device you use to access the Services. This device information may include your operating system, browser type, IP address, URLs of referring pages, and device identifiers.
Information we receive from other sources
We receive information about you from third-party services and business partners.
Third-Party Financial Services Provider: We receive information about you through our third-party financial services to help us facilitate our providing the Services to you.
Third-Party Identity Verification Partner: We receive information about you from a third-party identity verification partner to help us confirm your identity, prevent fraud, money-laundering and other illegal activity, and to satisfy legal requirements relating to the Services.
Marketing and Advertising Services and Partners: We receive information about you and your activities on and off the Services from third-party partners, such as Google, Mixpanel, LinkedIn and other advertising, social media and market research partners who provide us with information about your engagement with, and interest in our Services.
How we use the information we collect
We use the information we collect based on the Services you choose to receive. The specific purposes are described below.
To provide the Services and personalize your experience: We use information about you to provide the Services to you, including to process transactions for you, authenticate you when you log in, verify your identity, and, if you are seeking to invest, determine your eligibility for investments. We also use the information you provide to validate that information, comply with legal requirements, provide customer support and communicate with you, and operate and maintain the Services. We also use information about you to personalize your experiences using the Services. We use information about you and your activities to provide an integrated experience, such as allowing you to access the Services from multiple devices.
To communicate with you and your agents about the Services: We use your contact information to send communications to you or your agents (typically via email) about your transactions updating you on the status of transactions and related deadlines, responding to your questions or comments, and providing information received from the issuer or, when applicable, other parties to your transactions. If you are eligible to invest through the Site, we may send you email notifications about potential investment opportunities available through the Site. We also provide tailored communications to you based actions you take on the Site. For example, if you start the investment process on the Site, we will use your contact information to remind you to come back and complete the investment process. We also send you communications about the Services as part of onboarding to help you understand and use the Services.
To operate the Services: We share information about you as needed with our own service providers, including financial institutions, fund administrators, accountants, auditors, attorneys, payment providers, information technology staff, advisors and our affiliates. We only share information to the extent it is required to fulfill our obligations to you and to regulators, and to operate the Site and the Services.
For research and development: We strive to make our Services better, smarter, faster, more secure and easier to use. We collect information about how people use the Services and feedback provided directly to us to identify trends and problems, usage and activity patterns, and areas for integrating and improving our Services. We may also test and analyze certain new features with some users before rolling out the features to all users.
To market, promote and drive engagement with the Services: We use your contact information and information about how you use the Services to send promotional communications that may be of interest to you, including by email and by displaying our content on other websites and applications, such as on platforms including Google or Facebook. These communications are intended to increase engagement and what you get out of the Services, including information about new features, new content, and events we think may be of interest to you. We also communicate with you about new products and services and promotions. We do not lease, sell, or share information about you with other people or non-affiliated companies.
For safety and security: We use information about you and your Service use to verify your identity, accounts and activity, to monitor suspicious or fraudulent activity, and to identify violations of Service policies.
As required by law or regulations: We retain information about you that is required by US law or regulation, including those applicable to the sale of real estate or securities or operating an investment advisor or broker-dealer. In general, we are required to retain these records for at least three years, and up to six years (and in some circumstances, longer). We may keep some information longer to meet our needs and those of our customers, even after you close or deactivate your account, including for backup, archives, contract enforcement, dispute resolution. We may access and disclose information about you with US, state or international regulators where we believe doing so is required or appropriate to comply with laws, regulations or other legal processes or law enforcement requests, such as court orders or subpoenas.
For a merger, sale or other asset transfer: If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, creation of a trust or other affiliated entity, receivership or sale of USREM’s assets, or other corporate transaction affecting USREM, your information may be shared, transferred or sold under a duty of confidentiality as part of a transaction as permitted by law or by contract.
Legal bases for processing (for EEA users): If you are an individual residing in the European Economic Area (EEA), we collect and process information about you only where we have legal bases for doing so under applicable EU laws, including the General Data Protection Regulation. The legal bases depend on the Services you use and how you use them. This means we collect and use your information only where:
- We need it to provide you the Services, including to operate the Services, perform a contract with you, take necessary steps prior to performing a contract or at your request, provide customer support, and to protect the safety and security of the Services;
- It satisfies a legitimate interest (which is not overridden by your data protection interests), such as for research and development, to market and promote the Services, to personalize services you receive, and to protect our legal rights and interests;
- You give us consent to do so for a specific purpose; or
- We need to process your data to comply with a legal requirement.
If you have consented to our use of information about you for a specific purpose, you may change your mind at any time, but this will not affect any processing that has already taken place. Where we are using your information because we or a third party (e.g. your employer) have a legitimate interest to do so, you may object to that use though, in some cases, this may mean no longer using the Services. To do so, please contact us.
How we share the information we collect
We manage a private commercial real estate marketplace, and we want it to work well for you. This means sharing information through the Services and with certain third parties. We share information we collect about you in the ways discussed below, including in connection with possible business transfers, but we are not in the business of selling information about you to advertisers or other third parties.
With affiliates of USREM: If you are a party to a prospective or actual transaction, we share information about you with our affiliates to provide you Services relating to that transaction.
With your agents: If you are a party to a prospective or actual transaction, we share information about you with your agents, including without limitation financial institutions, real estate brokers, broker-dealers, investment advisors, attorneys, accountants, and payment providers, to provide you Services relating to that transaction.
With your consent: We share information about you where you have given us consent to do so for a specific purpose. For example, we may disclose information to your real estate broker, broker-dealer, financial advisor, accountant, attorney, or spouse, or other individual such as a counterparty that you authorize to receive information about your account.
How we store the information we collect
Information storage and security
We take steps to ensure that your information is treated securely and in accordance with this policy. While we use industry-accepted security principles, practices, and tools, the electronic data transmission systems, including the Internet, are not entirely secure, and we cannot ensure or guarantee the security of data during transmission through the Internet or while stored on our systems or otherwise in our care. We do not accept liability for unintentional disclosure.
By using the Service or providing personal data to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of the Service. If we learn of a security breach, we may attempt to notify you electronically by posting a notice on the Service or sending an email to you. You may have a legal right to receive this notice in writing.
Other important privacy information
You have choices and rights available to you when it comes to your information. They are summarized below.
Your rights as a California resident: Residents of California have the right to request from us certain information with respect to the types of personal information we share with third parties for those third parties’ direct marketing purposes and the identities of the third parties with whom the business has shared such information during the immediately preceding calendar year. To exercise your rights, you may make one request each year by emailing us at [email protected] specifying the email address associated with your account and your full legal name.
Your rights as a Vermont resident: We do not share nonpublic personal financial information we collect about Vermont residents to non-affiliated third parties except for our everyday business purposes or as otherwise permitted by law. If you wish to revoke any authorization to share your nonpublic personal financial information, please contact us for assistance at [email protected], though we will no longer be able to provide you Services or access to the Site.
If you are a European Economic Area resident: If you are an EEA data subject, you may review, correct or update the personal data you provide at any time. If you would like to do so, please contact us for assistance at [email protected] In the event of a data breach, we will endeavor to notify you within 72 hours of detection of a breach that we conclude poses significant risks to your rights and freedoms under the General Data Protection Regulation. You may also lodge a complaint with a supervisor authority in the EEA member state in which you reside.
Access to your data and documents: You may review, correct or update the personal data you provide at any time. You may access your documents relating to your transactions at any time by logging in under the “My Documents” and the “My Transactions” section of the Site. If you need assistance, please contact us at [email protected]
Unsubscribe options: If you chose to use the Services, you will receive periodic emails or other electronic communications from us which, based on the information you provide, may be of interest. If you no longer wish to receive our communications, you may unsubscribe by following the instructions included in each communication.
Children’s Privacy: The Site and our Services are not directed to any person under the age of 18. If you become aware that your child has provided us with personal data without your consent, please contact us at [email protected] We do not knowingly collect or solicit information from, market to, or accept services from children.
Lost or Stolen Information: You must promptly notify us if you become aware that any information provided by or submitted to the Site is lost, stolen or used without permission.
Changes to this Policy: Each time you visit the Site or use the Services, the current version of the Policy will apply. When you use the Site, you should check the date of this Policy (which appears at the top of the Policy) and review any changes since the last version. Our business changes frequently and this Policy is subject to change from time to time. Unless stated otherwise, our current Policy applies to all information that we have about you. We may require you to affirmatively assent to a revised version of this Policy as a condition of continuing to use the Site or our Services.
Contact us: Your information is controlled by U.S. Real Estate Market Holdings, Inc. If you have any questions or concerns about how your information is handled you may contact us via the contact form here.